An advertising campaign designed to reduce alcohol consumption in Lithuania.

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The study showed that the highest percentage of drinking is among 40-50 years old men. Therefore, in order to reach this particular group of people, the project was based on examples of rock bands from the 80s (rock legends, which at that time were seen as heroes). The most famous beer caps designs became alert to the danger that alcohol has not only ruined famous musical bands, but also destroys their families. The campaign became a simulation of beer caps, which we have placed on the drainage covers (which symbolizes the very bottom).